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Let Them Eat Cookies! Michel et Augustin Creates Community and Bonding Possibilities Around Kooky Confections

By Maggio 16, 2023No Comments

The Short variation: whenever Marie Antoinette mentioned, “allow them to consume meal,” it might probably were because she had been hogging the Michel et Augustin cookies for herself. Youth friends Michel and Augustin met in secondary school, and, when they found their sex 9-to-5 jobs to-be unfulfilling, they started a cookie organization with a foundation in French pastry. Quickly onward 13 years, together with two friends have workplaces in France and nyc and are attracting globally and their snacks, pastries, yogurts, mousses, alongside desserts made with quick, pronounceable ingredients. The duo also teaches aspiring bakers that perfecting the art of French pastry is actually attainable through their particular cookbooks and interactive available house courses. Michel and Augustin’s dream is not difficult: to make the globe look and bond over a shared passion for sweets.


The storyline of Michel et Augustin started just enough. Two men started palling around in secondary school and turned into great friends. But, just like numerous adolescent relationships, the 2 parted techniques after graduation to check out unique paths.

Michel found themselves working in finance in ny, and Augustin was actually employed in marketing for Air France. But both soon became disillusioned with the 9-to-5 grind of world of business. They reconnected and the duo devised a wild intend to discover all 1,263 bakeries in France and develop the basics of ideal confectioneries the nation was required to offer. They blogged a book about any of it — their particular basic cooperation!

After doing their own search, in 2004, Michel and Augustin aproned-up and set from a fresh adventure: baking in Augustin’s kitchen area. Their purpose were to create a line of snacks also sweets made with natural ingredients and love. And, after tirelessly testing and sampling above 300 quality recipes, their unique first concoction was given birth to: the small circular butter cookie. Michel et Augustin came into this world!

The two discovered quick success, and they still innovate much more tasty creations, such as a decadent natural yogurt in a bottle, which had been discovered only one time Michel and Augustin realized their valued cow could develop more than butter. They market their products making use of the trademark “kookiness” as well as the pleasure they infuse within their delicious goodies.

Spreading a fascination with French Pastry all over World

Michel et Augustin is all about more than simply generating a tasty cookie. The business is actually bent on drawing from France’s wealthy culinary background generate masterful sweets.

“it is not just about cookies — it’s about a love of French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. “Almost everything we make is linked to French pastry methods. We’ve got a truly strong connection with pastry generating as a business enterprise.”

But Lily informed us an attraction for and expertise of French pastry isn’t only reserved the item builders (they call them the “recipe team”) at Michel et Augustin. A portion of the businesses kooky tradition is actually discussing the passion and expertise of pastry making very every member of the team, in France and Brooklyn, can prepare getting a French pastry chef and use the nationwide examination (generally a “C.A.P.”). In this manner, everybody is able to participate in innovating brand new meals and speak knowledgeably with enthusiasts, clients, and customers.

“weekly in France and once 30 days in ny, the Banana Farm (“office”) becomes a pastry course where our company is dealing with a vintage program of French pastry and instruction when it comes down to certification,” she mentioned. “It doesn’t matter if you are an internet site . designer or perhaps in product sales — the chance is promoted for many.”

Though Michel et Augustin supplies a very expansive products in France, the organization sticks to your same basics and maxims of production regarding products.

“The thing our items have as a common factor is actually a genuine awareness of flavor also to the ingredients,” Lily said. “We concentrate on the quality and convenience in the materials, and then try to keep your element number as pronounceable as is possible.”

This effects not only in a tasty decadence, and a goody you’ll be able to be ok with ingesting together with your special someone.

A Collection of Treats excellent for Sharing With Your Sweetheart

Thereis only anything about revealing candies that begins the afternoon correct or stops an ideal date. And Michel et Augustin’s designs happened to be designed for just these events.

“its a moment of indulgence at the end of a date,” Lily mentioned. “It’s delicious making with clean ingredients, and therefore helps make the minute much much better. It feels very good to indulge.”

Because of so many worthy treats to choose from, there’s no want to pick only one. While there are many even more options in France — from chocolate mousse to decadent yogurts and, obviously, one-of-a-kind cookies — there are lots of solutions in america also.

Lily was quick to advise an ideal treats to offer to or delight in with that significant other.

“Our best-selling cookie is actually our very own 4-Cookie Squares,” she stated. “These include like small square tarts, can be bought in three types, and will be very quickly provided. We also have Cookie Buttons, that are hazelnut candy chip cookies with hazelnut ganache inside. They are available in packages of two — one in my situation, one for you!”

For couples whom really enjoy their particular day routine with each other, Lily informed us Puff Palmiers are a gorgeous a.m. option.

“they’re puff pastry and taste like Elephant Ears,” she stated. “They can be awesome light and flaky and great for revealing over breakfast with coffee or at beverage time.”

Whether you and your honey are chocoholics or value the fine butteriness of caramel (or everything in between), Michel et Augustin features a worthy treat for revealing (or sneaking down with on your own clandestine cookie event).

Join up In the Banana Farm

Michel et Augustin’s approach is the fact that pleasure of sweets is in the posting. So that it should be no surprise society engagement is actually extreme the main business’s business objective. Most people are invited to end in and black girl chat room (and taste cookies) at their own Banana Farms (workplaces) in Paris, Lyon, or Brooklyn.

This attitude started at the beginning associated with the company and is also section of its center. And Lily noted this approach is actually exemplified for the businesses open homes.

“immediately, Michel and Augustin opened the doors of the apartment to next-door neighbors, friends, customers, and passersby, for people to give them feedback, to taste snacks, to taste brand new recipes these were evaluating, and spend time together with them and explore the things they had been carrying out,” she mentioned. “It’s something’s vital to united states today.”

Start home within Banana Farm happen regarding very first Thursday of every thirty days in France and nyc. Lily informed you these activities present a way for your company provide back into the community by teaching all of them concerning background and methodologies of French pastry.

“We invite everyone else, family, friends, clients, and buyers ahead share quality recipes,” she said. “We do flavor exams, focus groups, and play video games. It is a proper society occasion.”

It’s not only enjoyable and tummy-pleasing to wait, however, if you lack a cookie companion, just imagine all of those other treat aficionados you could meet at Banana Farm. In the end, when someone wants Michel et Augustin addresses, you understand they’ve got great flavor, and you’ll have something to bond more than.

Michel et Augustin: Committed to Random Acts of Kookiness

In real Michel and Augustin type, the duo started a Random Acts of Kookiness initiative to encourage and please the general public. From a tribute to Michael Jackson towards cookie square occasion as well as their torrid Greek account, Michel and Augustin infuse hilarity and happiness into all they do. You can view the reason why their particular goodies are incredibly addicting — they are fashioned with 100% natural ingredients and great vibes.

Up next when it comes to organization is a brand new cookbook that aims to help you readers yet others tackle the intimidation of French pastry.

“we are making a French pastry cookbook when it comes down to United States, and it is about having fun with these problematic recipes,” Lily stated. “We’re breaking it down and stating you can do it. When we can, anybody can, therefore we’re sharing all of our advancement.”

Michel et Augustin can be trying to release its popular candy mousse in america.

“the fantasy in regards to our chocolate mousse is to seduce America’s preferences.”

And, after sampling the business’s snacks alongside goodies, the usa is actually definitely set for a long romance with this mousse.


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